Shop For a Better World Privacy Policy
This Privacy Policy applies to personal information collected by Shop For A Better World (“S4BW”) through our website and through joinblacklight.com (collectively “Site”). S4BW and its affiliates (collectively “we” or “us”) are committed to protecting and preserving your privacy. This policy, together with our Terms of Use, and any other underlying agreements or terms, sets out the basis on which any data we collect from you, or that you provide to us, will be processed by us. By using our website (“Site”), you are accepting the practices described in this Privacy Policy.
Collection and Retention of Personal Information
When you contact us, we collect your name, email address, telephone number, and other contact information that you provide, and we use this to communicate with you. By submitting a telephone number or other contact information to S4BW, you agree that S4BW, and/or a representative acting on its behalf, can contact you at the telephone number you provide, potentially using automated technology (including texts/SMS messaging) or a pre-recorded message. Your consent is not an obligation to receive our products and/or services.
We may collect details of your visits to the Site and the resources that you access, including, but not limited to, traffic data, location data, weblogs, and other communication data, including your IP address, timing, and content of what you viewed. Some parts of the Site use cookies and other tracking technologies to collect this information about your general internet usage
When you ask to join the BlackLight® Network we collect information about your business which may include your name, your business’s name, and your contact details including your phone number, your address, and your email. This information will be used to help connect consumers with your business.
When you make a donation, we collect payment information including your billing address and credit or debit card number via our third-party partner Giving Fuel. We use this information only to process your donation and we do not store or retain your credit or debit card number. Your payment is processed securely through GivingFuel. By accessing GivingFuel’s website through our Site, you are consenting to its privacy policy and terms of service.
When you visit our website, depending on your settings, we may collect cookies and data from similar technologies about your device and use of our services. We use this to run and improve our website, content, and services. You can control your cookie preferences in the cookie banner at the bottom of our website or in your web browser's privacy settings menu.
We use this information to perform our services, with your consent, or to pursue our legitimate interests, like keeping you informed about our activities.
We retain personal information only as long as reasonably necessary to carry out the purposes for which it was collected. It may also be necessary for us to keep your information due to a legal obligation.
How We Use Cookies and other Tracking Technologies
Our Site may use cookies to distinguish you from other users of our Site and estimate visits and click-throughs for specific campaigns. This helps us to provide you with an enjoyable experience when you browse our Site and allows us to improve our Site. By continuing to browse the Site, you are agreeing to our use of cookies and other tracking technologies, which may include data exchange and/or disclosure with third parties.
A “cookie” is a piece of text which asks permission to be placed on your device’s hard drive. Once you agree, this cookie file is stored on the hard drive of your device. They help us to improve our website. They present the content from our Site in the most effective manner for you and your device. We also use cookies to aggregate user statistics and improve website functionality.
We may use the following cookies:
Strictly necessary cookies. These are cookies that are needed for the operation of our Site. They include, for example, cookies that enable you to log into secure areas of our Site.
Analytical/performance cookies. They allow us to recognize and count the number of visitors and to see how visitors move around our Site when they are using it. This helps us to improve the way our Site works, for example, by ensuring that users are finding what they are looking for easily.
This Site may use Google Analytics and Squarespace to help analyze how visitors use this Site. Google Analytics and Squarespace both uses cookies to collect standard internet log information and visitor behavior information in an anonymous form. No personal information is collected about you. However, the information generated by the Google Analytics and Squarespace cookies about your use of this Site includes your IP address, which is transmitted to Google and Squarespace respectively. This information may be processed to compile statistical reports on Site activity.
Please review Google’s privacy policy and terms to learn more about how Google uses your data. Please review Squarespace’s privacy policy and terms to learn more about how Squarespace uses your data. We do not accept any responsibility or liability for their policies whatsoever as we have no control over them.
Functionality cookies. These are used to recognise you when you return to our Site. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
Most internet browsers accept cookies by default, but you can change your browser preferences to block or restrict cookies if you do not want your web browsing activity tracked. Please note that some cookies are necessary for our website to run and, as such, cannot be declined. If you choose, you may use the Digital Advertising Alliance (DAA) WebChoices Tool to globally opt out of third-party tracking via website cookies. There are also a variety of other tools publicly available to manage cookies and similar technologies that collect information related to your use of our Site. To learn more about cookies and modifying your browser settings related to these cookies you can review guidance from the FTC.
We are not responsible for the effectiveness or compliance of third-party opt-out mechanisms or programs. Please note that if you remove your cookies or upgrade your browser after having opted out, you will need to opt out again. Your opt out is specific to the browser you are using and the device you use to access the Site. Therefore, if you use multiple browsers or devices you will need to opt out on each browser or device. You can access the information on our Site without enabling cookies in your browser, but disabling cookies may result in a diminished ability to take advantage of the services and related informational content on our Site.
Use of Personal Information
The information that we collect and store relating to you is primarily used to enable us to provide our services to you in the best possible manner. In addition, we may use the information for the following purposes:
To provide you with information relating to our services.
To fulfill or meet the reason you supplied the information to us.
To send marketing communications (e.g., through email or text).
To fulfill a legal requirement or respond to law enforcement requests, or as otherwise required by applicable law, court order or governmental regulations.
To identify potential fraud or illegal activities.
To third party service providers to facilitate our services to you (e.g., payment processing, order fulfilment, customer service, auditing, and/or other administrative services).
We will not use your personal information for purposes other than as expressly stated herein or as otherwise allowed by applicable law. We will not use personal information for materially different, unrelated, or incompatible purposes without updating this Privacy Policy.
Sharing of Personal Information
We use third-party service providers, to operate some aspects of our website and services and they may have access to personal information for the purpose of performing the required function. We take data protection into account when selecting our service providers. We, and our principal service providers, are in the United States, so personal information is processed outside the E.U.—in the U.S. and elsewhere.
We may transfer user data to a new owner, or in connection with a corporate transaction such as a reorganization or dissolution, so long as the transferee agrees to abide by the terms of this Privacy Policy. We may also be required to disclose user data if required to do so by law. Except as described in this Privacy Policy or the Terms of Use, we will not disclose or sell your user data without your consent.
How We Protect Personal Information
We and our third-party service providers maintain appropriate technical and organizational security measures to protect personal information, and conduct ongoing monitoring, training, auditing, and improvement of such measures. Nonetheless, the transmission of information via the internet is not completely secure and therefore we cannot guarantee the security of data sent to us electronically, and the transmission of such data is therefore entirely at your own risk.
All financial transactions on our website and microsites, specifically donations and subscriptions, are processed on secure pages. All transactions use an encrypted channel, take place on secure servers and occur in real time.
Third Party Websites
By accessing third party websites through our Site, you are consenting to the terms and privacy policies of those websites. We do not accept any responsibility or liability for their policies whatsoever as we have no control over them.
Our Site provides links to the Chrome Web Store and to the Microsoft Edge Add-Ons page for the purpose of downloading the BlackLight® browser extension. By accessing either of these sites and downloading the software provided on the linked pages, you are consenting to the respective terms and privacy policies of each website, as well as the terms and privacy policies related to the specific software.
Our Site may provide links to our accounts on various social media Sites including Facebook, Instagram, LinkedIn, and Instagram. By accessing our pages on any of these websites, you are consenting to the respective terms and privacy policies of each website.
User Age
Our Site is designed and intended only for those who have reached the legal age of majority (18 years of age). By using this Site, you affirm that you are at least 18 years of age or older. We are not liable for any damages that may result from any user’s misrepresentations of age. No one under the age of 13 is authorized to use our Site or share any information with us, including personal information. Under no circumstances may anyone under age 13 use the Site. Parents or legal guardians of children under 13 cannot agree to these terms on their behalf.
Changes to this Privacy Policy
From time to time we may need to change the terms of this Privacy Policy to conform with changes to our services or legal requirements. We reserve the right to make such changes at any time and encourage you to review this Privacy Policy each time you visit our website or use our services, to make sure you understand our current policy on collecting and using personal information. Your continued use of the Site will be considered your agreement that your information may be used in accordance with the new policy. If you do not agree with the changes, then you should stop using the Site.
Accessibility Statement
We are committed to making sure that our Site is accessible to everyone. To access this Privacy Policy in an alternative form, please email us at help@shop4betterworld.org. For more information, please see our Accessibility Statement here.
How to Contact Us
If you have questions about this Privacy Policy you can contact us at privacy@shop4betterworld.
Updated on August 21, 2025