MISSION
To advance economic and community development by promoting minority-owned businesses through platform technology. We strive to eliminate barriers and biases between buyers and businesses.
VISION
We envision a society in which economic inequalities experienced by minority communities are eliminated thus promoting economic well-being and the greater good for all.
Why now?
Americans who were reluctant to acknowledge race- based economic inequality are acting. Instead of feeling powerless, we want buyers to feel empowered to fuel positive change through buying from minority-owned businesses.